Meet the Authors
It takes a village of cutting-edge TMPers to consistently concoct our fresh brew of interactive solutions. Through web 2.0 technology, social networking platforms and spot-on media plans our interdisciplinary team bolster our clients’ employer brands and enhance their online presence. Through that dynamic we’re able to utilize the latest interactive strategies while conceiving the future of recruitment advertising.
Thomas Delorme
Recruitment Strategy- Europe
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Thomas began his interactive career in 1999 and thus already qualifies as a web veteran in a young industry. Within this timeframe,Thomas has held a variety of leadership and pivotal positions including: international account management roles at Jobpilot (currently Monster.com), Interactive Consultant at Publicis Consultants, and Founder of his own web consultancy.
Today, Thomas is responsible for bringing the best interactive solutions to our clients in order to solve their toughest recruitment challenges. From digital media to virtual reality event management to web development, Thomas and his staff plan and execute online programs to recruit and retain top talent. Thomas is an active contributor and member of our R&D department at TMP called TMP Labs, and he speaks frequently at leading European HR, recruitment and interactive events on such themes as Web 2.0, emerging interactive trends, hiring best practices and GenY recruitment.
Steven Ehrlich
Global VP, Client Development
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Fueled by an addiction (and brand loyalty) to Diet Coke, Steven has spent the past 18 years as a complete "tech geek." As an early adopter of everything from the Apple Newton and the Compact Disc to Satellite Radio and the iPhone, Steven has focused on the use of emerging tools and technologies to enhance both brand articulation and recruitment for a multitude of organizations including Yale University, Exelon, Walmart, and Enterprise Rent-A-Car.
Steven is constantly on the move, both in the office and out, working with TMPers and clients alike to explore, develop, and implement strategic initiatives leveraging social media, new technology, and innovative employer brand delivery channels. He is one of the agency's thought leaders and is often found in front of a crowd - large or small - yakking away about some new thing-a-ma-jig or a socially-enabled whos-a-what-sis.
At TMP Worldwide, Steven has met some of the brightest, hardest working, and talented people with whom he has ever had the pleasure to work. He is an advocate and brand evangelist for the agency and loves coming to work every day.
Sandy Haeberle, RN
Vice President, Healthcare
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Sandy Haeberle brings more than 30 years of healthcare and tactical recruitment experience to her role as Vice President, Healthcare at TMP Worldwide. For the last 13 years, she has spearheaded effective creative, recruitment and retention solutions for national and regional
healthcare organizations of all sizes. Sandy's trusted insight was responsible, in part, for her election to the role of President for the National Association of Health Care Recruitment (NAHCR) and subsquent 3-year term as Associate Director, also for NAHCR.
Sandy is highly sought after on the speakers circuit and had numerous invitations to speak at local and national industry events including: Oregon SW Washington Health Care Recruiter Association, Washington State Health Care Recruiter Association, Pacific Coast Association for Health Care Recruiters, American Society for Healthcare Human Resources Administration (ASHHRA), National Association for Health Care Recruitment (NAHCR) and the Kennedy Conference.
As a registered nurse, Sandy has had first hand experience in working in a wide range of clinical settings and executive leadership roles within the health professions industry.
Mark Havard
TMP Government
Senior Vice President, Business Development
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Mr. Havard has over 25 years of recruitment advertising and marketing experience. Mr. Havard focuses on the development and implementation of recruitment marketing programs and outreach communications for federal, state and local government, contractors and associations. Based at TMP Government headquarters, in the metropolitan Washington, D.C. area, Mr. Havard brings the full-service resources of one of the world’s leading recruitment communications firms to the requirements of government agencies, departments, jurisdictions and organizations. Mr. Havard is a strategic contributor to top-level clients with regards to interactive advertising and marketing technology. Formerly Senior Vice President with TMP Worldwide for the Government Sector, Mr. Havard previously oversaw client development throughout North America for the advertising division of TMP Worldwide. His prior professional experience includes developing and managing a recruitment advertising and consulting practice and corporate HR experience for a major defense contractor.
Master’s Degree in Education/Labor Relations; Bachelor’s degree in Political Science/Public Administration from Virginia Tech.
Elizabeth Lake
Director, Business Development
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Elizabeth’s recruitment background began with her experience in the staffing industry where she quickly learned that each and every customer has a specific need because of their unique company culture. Elizabeth has been responsible for business development within the recruitment industry for the past five years and is well respected for her passion to really know her clients and understand their specific needs. Meeting with HR professionals on a daily basis, Elizabeth consults...sharing best practices and industry expertise to enlighten clients about the best digital recruitment solutions with a social media focus to address those needs.
Follow her on Twitter: @MmeLake or LinkedIn
Russell Miyaki
Vice President, National Interactive Creative Director
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Russell Miyaki is Vice President National Interactive Creative Director for TMP Worldwide and leads innovation initiatives for our clients and development teams while overseeing the development and creation of all interactive media. He is involved with ensuring that the highest of standards and best practices of interactive development are applied to all interactive projects. At the same time he is constantly focused on exploring new navigational schemes and information design that involves audiences deeper into the context of the message. His experience and knowledge of interactive media and human factors allows him to bring a strong balance of sound usability and intuitive exploration to each solution. Russell is one of TMP’s visionaries. He is the leader of a company think tank known as TMP Labs which is comprised of TMP visionaries tasked to stay in the forefront of innovative new media solutions and trend indicators in talent acquisition. Russell has over 20 years of experience in advertising and design working for agencies such as FCB, Landor and as Creative Director for The Sharper Image.
Follow him on Twitter | LinkedIn | Delicious
Katie Newland
Project Manager,
Atlanta, GA
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As a Project Manager, Katie manages multiple client retention projects to ensure timely delivery within the allotted budget while maintaining a high-level view of the entire range of client projects. She establishes working time-lines, interfaces with vendors, and partners with other Retention team members to draft, deliver and present formal client proposals.
Katie graduated from the University of Georgia with a degree in Broadcast Journalism. At the time, all she had ever wanted in life was to be a television news reporter. Katie landed her "dream job" in Bozeman, Montana. She quickly realized that news was not at all what she had envisioned it to be. She moved back to Atlanta and started working at a small PR firm, specializing in new media projects and served as the internal tracking manager.
In June of 2007, Katie joined TMP Worldwide as an Account Executive. She was promoted to Interactive Campaign Specialist on the Campaign Management team in June, 2008. Eight months later, she was promoted to Project Manager for the Retention group.
In addition to blogging, Katie tweets as @KatieNewland, networks on Facebook and LinkedIn and bookmarks at delicious.
Rob O' Keefe
Vice President,
Brand Strategy
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Back in the day, when video streaming meant someone must have dropped a VHS tape in the river and William Shatner had yet to reach his status as the uberlord of self-parody, there was a Creative Director who had accumulated many awards, including numerous Best of Categories for print, collateral, and interactive work. And yet, this somehow wasn't enough. Sure, there were accolades, appearances on Late Night with David Letterman, and complementary sandwiches at various New York delis, but it still seemed hollow. You see, this Creative Director longed for a day when all communication platforms (yes, even recruitment campaigns) would be built on a solid, strategic foundation.
With that objective in mind, the starry-eyed CD set off on a journey that took him down the path of marketing theory and brand development. (Actually the first day of the journey was spent with an irate cab driver who wanted to take him to Brooklyn, but that's another story). After much study, and armed with more arcane information than had been seen this side of a plastics convention, this Creative Director moved on to become TMP Worldwide's Vice President of Brand Strategy.
Rob O'Keefe is the architect of TMP Worldwide's brand platform, brand mapping, and message mapping offerings, all designed to enable organizations to develop a robust employer brand. These methodologies have been successfully applied for organizations of all sizes, from local to global, in categories ranging from finance to government to non-profit. As a practitioner, Rob is actively involved in developing supportable and sustainable value propositions and employer brand strategies that lead to differentiated internal and external communication platforms.
A few of the organizations that he has worked with include AstraZeneca, Corning International, Deloitte, Edward Jones, Ford, Mayo Clinic, Northrop Grumman, Pfizer, Siemens Medical Solutions, and United States Naval Reserve.
Rob has over 20 years of advertising and marketing experience, is a graduate of Emerson College, and holds a Bachelor's degree in Mass Communications. His mother is proud, but laments that he doesn't call enough.
Ellis Pines
VP, Branding, TMP Government
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Ellis has more than 35 years in branding, creative and public relations for national and international public and private sector clients. For over 25 years, he has worked with TMP Government’s predecessor organizations, serving the government community with strategic recruitment and marketing campaigns. During this time, he has adapted TMP Worldwide’s successful branding methodology to the unique requirements of government, contractors and associations. This process includes research, branding, messaging, traditional and interactive tactical planning and metrics as well as the interfacing of strategy with media and creative.
In addition, he has frequently interviewed government, business and technological leaders for marketing sections for such publications asForbes, Business Week, Time, Aviation Week and Scientific American. He has spoken at universities and conferences on topics ranging from ethics in advertising to diversity and inclusion.
Ellis began his career as a copywriter with Leo Burnett. He holds a degree in communications from Northwestern University.
Brian D. Shafer
VP, Digital Engineering
TMP Government
Brian is an award-winning Enterprise Architect, with more than 18 years of enterprise strategy and digital engineering experience. At TMP Government, Brian’s responsibilities include bridging the gap between user experience, functionality and systems, and ensuring the technology foundations and integrated capabilities that enable and showcase TMP’s creativity. Over the course of his career, Brian’s responsibilities have included Solutions Architecture across a broad range of industries and system needs, managing global alliances and leading complex infrastructure and application development projects.
Before joining TMP in February 2010, Brian held senior roles at Microsoft, where he was a Project Manager for the Windows Client team leading the Windows XP Service Pack 2 release; Lead Program Manager for Windows XP x64 Edition release; and a Senior Enterprise Strategy Consultant serving large private and public sector customers.
Recently, Brian’s work has focused on designing cloud-based systems for Fortune 500 companies, building large web applications and developing Web 2.0 Strategies.
A native of Philadelphia, Pennsylvania, Brian enjoys golf, tennis, running and whatever sports his kids happen to be playing this week.
Follow him on Twitter and LinkedIn.
Greta Sherman
Senior Vice President,
Healthcare
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Greta has more than 25 years of experience in recruitment and retention program development and is Senior Vice President of Strategic Planning, Healthcare for TMP Worldwide Advertising & Communications. Greta holds undergraduate degrees from the University of Kentucky, and her master's work was completed at Johns Hopkins University. Greta is recognized nationally for her work in healthcare standards development of human resource metrics, benchmarking and best practices.
A member of the Human Capital Metrics Consortium, Greta also serves on the Nursing Practice and Education Coalition funded by the Robert Wood Johnson Foundation. She is an Advisor to the American Association of Colleges of Nursing and also works with the National Association of Healthcare Recruiters and Sigma Theta Tau.
Greta speaks internationally on topics having an impact on a company's ability to attract, recruit and retain appropriate employees. Each year, she offers a variety of workshops across the country on many new topics. Some topics Greta has spoken for are:
"If It Can Be Measured, It Can Be Managed'
"Generational Differences in the Workplace"
"Effective Mentoring and Improving Communication Skills"
"How to Accommodate an Aging Healthcare Workforce"
To learn more about TMP Worldwide’s healthcare initiatives visit http://tmp.com/ie_healthcare.aspx
David Spector
Head of Digital, UK
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Perhaps more a digital original than a native, David cut his binaries with digital audio systems during the nineties, read his first email using a UNIX terminal and remembers writing code that had to run on multiple version four browsers, something that haunts him to this day. He took particular interest in the possibilities of delivering audio via the internet, having had a paper on the subject published by the Audio Engineering Society, and proceeded to apply his expertise to the development of commercial solutions for the distribution of such content, including a successful e-commerce software service platform.
David then got the opportunity to transfer this knowledge to the field of recruitment, realising many of the parallels in terms of provision of software as a service, online marketing, fulfillment, tracking and analysis of return, and with equal importance, the experience and psychology of the audience. This is something he also learnt from playing guitar, particularly the ramifications of losing the audience’s interest early!
Since joining this industry, David has driven the migration from previously offline recruiting to predominantly online models for a variety of well-known brands in the UK, something he relishes as it provides its own measurement of success. He believes much of the challenge lies with the fear of the new, which he learnt in part from past experience as a university lecturer. “As long as we are an evolving industry, which we always will be, there’ll be the need to educate, remove fear and inspire, be it our clients or their prospective and existing employees. We currently see this with social media, which still scares some people, though they are very comfortable shopping online. For many, there was a time when they weren’t. It’s this ongoing cycle which makes our remit so interesting.”
Outside of work, David’s interests include the aforementioned guitar, which he has played from the days of vintage Van Halen, and a passion for language and cultural exchange, developed during a year long residency in Spain and subsequent foreign excursions. “Getting under the hood of a second language and culture develops a deep appreciation of the intricacies of global communication. I have the honour of a career that borrows from many of my life experiences, professional, academic and personal. I’m looking forward to what I’ll learn and be able to apply to good effect next.”