Now companies are finding newer ways to make You Tube more interactive. With a bit of flash magic and Brand Channel features, watch how you can control the video and even see more unseen video the more you watch. Somewhat linear but pretty soon most videos will engage you to participate with it's contents rather than just be a passive observer. Annotations have been around for quite sometime but not a lot of companies using them to their full advantage.

What this means is that as we strategize video content, we must take into consideration viewer participation. Get your audience deeper into your story by allowing them to manipulate, change, own the content even in video.