National Geographic has done a beautiful job in bringing their brand to life through a wonderful AR experience. Audiences walk onto the marker in the middle of the mall and look up towards the big screen to see them selves surrounded with dinosaurs and astronauts. Kids seem to be able to pet live Bengal tigers and dolphins swim up and splash out of the floor. The set up is a bit extensive however the end result is an impressive simple easy way into AR. No smart phones or tablets. Just stand on the marker and interact. Well done.