Ok, the topic might be the result of "a little bias" that I have those days (my son Joseph was born a little more than 3 weeks ago) but the more I think of it, the more it strikes me : Social Media Strategies for companies are just like babies for parents.

1/ You actually have no idea why but still, you want one

2/ There is no short term ROI

3/ Once it's there ... it's there : no "pause" or "mute" button

4/ It's more demanding than you could ever imagine

5/ Everybody seems to have good "tips" but most won't work for you

6/ It's free but will end up costing you a lot of money

7/ There is definitely no such thing as "control"

8/ It's on 24/7

9/ It has your brand name on it

10/ They all fancy playing with it for a while but no one want to be in charge

Fancy discussing (either babies or Social Media)? Drop me a line!

By the way, I'm sure there are plenty more #socialmediaislikebabies items, I'd love reading yours in the comments of this post.